Case Study: Kvik drives 79% more in-store visits with Integral Ad Science

KVIK drives 79% more in-store visits with Integral Ad Science

KVIK, a Danish-design home goods retailer, faced the challenge of driving in-store visitation and reaching new consumers in the market for kitchens through their digital advertising. To address this, they partnered with Integral Ad Science and utilized its Online Conversion Lift solution to optimize their digital strategy for driving offline traffic.

Integral Ad Science implemented a solution that involved increasing the quality of KVIK's media buy, capping ad frequency, and focusing on high-performing domains like local news sites. This strategy resulted in a 79% uplift in in-store visits, which equated to 3,270 incremental visits directly attributable to the changes made by Integral Ad Science.

KVIK