Case Study: Kimberly-Clark achieves a 313% higher sales lift with Integral Ad Science's Quality Attention™

Kimberly-Clark lifts sales 313% with Integral Ad Science

Kimberly-Clark wanted to understand the connection between media quality and sales outcomes, specifically seeking to validate if attention-based metrics could improve their return on ad spend. They partnered with Integral Ad Science to explore the impact of IAS Quality Attention™ across different digital advertising formats.

Integral Ad Science conducted a two-part study, segmenting ad impressions by their Quality Attention™ scores. The results showed that when high-attention formats like video and mobile in-app were included, households exposed to above-average attention media saw a 313% higher sales lift. For Integral Ad Science, this outcome demonstrated that optimizing for quality attention led to a 78% increase in return on ad spend, proving a direct link to better business results.

Kimberly-Clark