Case Study: Harmelin Media achieves greater media efficiency with Integral Ad Science Total Visibility

Harmelin Media optimizes supply path efficiency in real time with Integral Ad Science

Harmelin Media, a large independent media agency, sought greater financial transparency and efficiency for a programmatic video campaign they were running for a major snack food advertiser. They partnered with Integral Ad Science and utilized its Total Visibility solution to gain insight into where their ad dollars were being spent and which placements were delivering the best quality.

Integral Ad Science's Total Visibility solution provided Harmelin Media with radical financial transparency, allowing them to see exactly where their advertiser's money was going and how much was being wasted. This enabled the agency to optimize their campaign supply path in near real-time, ensuring they achieved the highest media quality at the best price for their client's budget.

Harmelin Media