Case Study: dentsu achieves greater efficiency with Integral Ad Science

Dentsu drives efficiency with Integral Ad Science while reducing block rates

The customer, dentsu, was using Integral Ad Science's Context Control Avoidance solution for brand suitability. While the service effectively protected their advertiser client's brand, the challenge was to lower block rates and increase overall campaign efficiency.

By partnering with Integral Ad Science, dentsu aimed to maximize programmatic efficiencies and drive brand engagement. The solution focused on using contextual avoidance to reduce costs, avoid additional ad serving fees, and improve campaign performance.

Dentsu