Case Study: Dentsu achieves a 6% ROI increase with Integral Ad Science Context Control Targeting

Dentsu boosts ROI by 6% with Integral Ad Science

Dentsu, a global media agency, sought a data-driven solution for a major fashion retailer client to prepare for the cookieless future. Their goal was to deliver strong ROI and target new customers, leading them to test the Context Control Targeting solution from Integral Ad Science.

By implementing Integral Ad Science's Context Control Targeting, Dentsu's client saw significant results over a five-week test. The campaign drove a 6% increase in ROI and a 5.5% increase in new customer acquisition. The solution performed so effectively that it was made a permanent part of the advertiser's Always On strategy.

Dentsu