Case Study: Danone achieves higher media efficiency with Integral Ad Science

Danone boosts media efficiency with Integral Ad Science and verifies 11.5 billion impressions

Danone, a leading food and beverage company, sought to improve the quality and efficiency of its global digital media efforts. To address this challenge, the company partnered with Integral Ad Science and implemented its Quality Impressions solution, a standard requiring all ads to be viewable, brand safe and suitable, and free of fraud.

By integrating Integral Ad Science's verification into its media buying process, Danone significantly exceeded its quality benchmarks. The results included a more than 20-point increase in display viewability, a more than 5-point improvement in brand safety and suitability, and less than 1% invalid traffic across over 11.5 billion verified impressions. This partnership established Integral Ad Science as a global standard for Danone, optimizing its media efficiency.

Danone