Case Study: Danone achieves 1,243% higher click-through rates with Integral Ad Science Quality Attention™ pre-bid

Danone boosts click-through rates by 1,243% with Integral Ad Science

Danone, a leading food and beverage company, faced challenges in digital advertising related to media quality, including viewability and cost efficiency. Partnering with Integral Ad Science (IAS), the brand aimed to test if their Quality Attention™ pre-bid solution could identify high-quality advertising inventory to improve key campaign performance metrics.

Integral Ad Science implemented a two-phase test for Danone's Activia campaign. After establishing a baseline, IAS used its Quality Attention™ pre-bid targeting to optimize programmatic bids toward high-attention inventory. The results were significant: click-through rates surged by 1,243%, while the cost per click dropped by 76%. Additionally, attention levels, viewability, and video completion rates all saw notable improvements, proving the solution's effectiveness.

Danone