Case Study: Bench Media achieves stronger performance with Integral Ad Science Context Control

Bench Media cuts cost per click by 36% with Integral Ad Science

Bench Media, a programmatic marketing agency based in Australia, faced the challenge of finding effective targeting alternatives with the impending deprecation of third-party cookies. To address this, they partnered with Integral Ad Science to test its Context Control solution.

By implementing Integral Ad Science's Context Control for contextual targeting, Bench Media saw significant improvements in key campaign metrics. The results included a 36% decrease in Cost Per Click and a 21% increase in Click-Through Rate, demonstrating the solution's effectiveness.

Bench Media