Case Study: a major sports retailer boosts attention with Integral Ad Science and Lumen Research

a major sports retailer boosts attention 64x with Integral Ad Science

Integral Ad Science partnered with a major sports retailer to measure and boost consumer attention for a campaign that ran during a global sporting event. The challenge was to understand the impact of media quality on attention to drive better results for the advertiser.

The solution implemented by Integral Ad Science involved combining its viewability data with Lumen Research's focus data to measure the attention each ad received. The results were significant: in-view ads resulted in 64x higher attention, ads viewed for over 15 seconds had the highest attention, and contextually relevant placements generated 2.5 times higher attention. This proved that media quality is a key driver of attention for Integral Ad Science's client.