Case Study: a leading beverage company achieves higher sales lift with Integral Ad Science Quality Attention™

a leading beverage company drives 157% more incremental sales with Integral Ad Science

A leading beverage company, working with a global media agency, sought to understand the relationship between its advertising sales performance and Integral Ad Science's Quality Attention™ metrics. The challenge was to determine how the quality of consumer attention impacted key sales indicators for their campaigns.

By leveraging IAS’s Quality Attention™ data alongside NCSolutions' sales data, Integral Ad Science demonstrated that ad placements with higher attention significantly boosted performance. The solution implemented by IAS resulted in a 157% increase in incremental sales, a 40% lift in sales lift, and a 6% improvement in return on ad spend for the beverage brand.