Case Study: a leading beverage company boosts brand lift with Integral Ad Science Quality Attention™

a leading beverage company boosts purchase intent 69% with Integral Ad Science

A leading beverage company and its global media agency partnered with Integral Ad Science to understand how higher attention could drive superior results for their key performance indicators. The challenge was to explore attention's influence on overall campaign success.

Integral Ad Science, in collaboration with Upwave, used its Quality Attention™ product to provide actionable data on ad placements. This solution helped boost the client's main KPIs, resulting in a 69% higher purchase intent and a 26% higher brand awareness.