Case Study: NCSolutions achieves higher sales lift with Integral Ad Science Quality Attention

Ias Quality Attentiontm Drives Sales Lift for Cpg Brand

NCSolutions worked with Integral Ad Science (IAS) to help a global media agency better understand how media quality relates to sales outcomes for a CPG beverage client. The challenge was to connect campaign performance with sales KPIs such as incremental sales, sales lift, and ROAS using IAS Quality Attention™ data.

Integral Ad Science used its Quality Attention™ product alongside NCSolutions’ Next Gen Sales Effect methodology to compare exposed households seeing higher-attention placements versus lower-attention ones. The analysis showed that placements with attention scores above 60 drove 6% higher ROAS, 40% higher sales lift, and 157% higher incremental sales, demonstrating that higher attention was linked to stronger sales performance.

NCSolutions