Case Study: Kinesso achieves a 33% lift in conversions with Integral Ad Science's Dynamic Performance Profiles

How Kinesso Drove a 33% Lift in Conversions with IAS’s Dynamic Performance Profiles

Kinesso, the agency partner for a leading telecommunications brand, needed a more efficient way to optimize campaigns for performance and meet key KPIs without adding manual workload. To address this challenge, Kinesso worked with Integral Ad Science (IAS) and its Dynamic Performance Profiles solution.

Integral Ad Science (IAS) used Dynamic Performance Profiles to continuously analyze campaign data, identify top-performing contextual segments, and automatically replace underperforming ones. This delivered a 33% increase in conversion rate and a 14% decrease in cost per conversion, helping Kinesso’s client improve performance and efficiency without added manual optimization.

Kinesso