Case Study: Danone achieves a 1,243% CTR lift with Integral Ad Science

How Danone Improved Click-through Rates by 1,243%

Danone, the global food and beverage company, wanted to improve consumer attention and campaign effectiveness for its programmatic media. To tackle challenges around low viewability and completion rates, Danone partnered with Integral Ad Science (IAS) and used IAS’s Quality AttentionTM pre-bid solution to optimize its bidding toward higher-quality inventory.

With Integral Ad Science’s Quality AttentionTM pre-bid, Danone shifted spend to high-attention placements and saw strong gains across key KPIs. The campaign delivered a 1,243% increase in click-through rate, a 76% reduction in cost per click, a 6.5% lift in video completion rate, and a 5.9% increase in viewability, showing that IAS helped Danone drive significantly better programmatic performance.

Danone