Case Study: Leading Insurance Brand cuts waste and improves suitability with Integral Ad Science

How an Insurance Brand Cut Waste While Safeguarding Suitability

Leading Insurance Brand partnered with Integral Ad Science (IAS) to address brand suitability risks on social media. During peak travel and holiday periods, conversations about accidents and natural disasters increased, making it harder for the brand to avoid unsafe adjacency while maintaining reach with default platform filters.

Using IAS Social Optimization, the brand built a custom suitability profile based on its risk thresholds and layered it on top of a baseline inventory filter. Integral Ad Science helped the brand block only the most misaligned content, resulting in a 38% reduction in brand suitability fail rates and an 18% decrease in platform CPM, even after the cost of optimization.