Case Study: Major Entertainment Advertiser achieves 16% more suitable impressions and 6% lower CPM with Integral Ad Science Social Optimization

How a Major Entertainment Brand Maintained Suitability and Reduced Social Platform Costs

Integral Ad Science (IAS) worked with a major entertainment advertiser that needed different brand suitability standards for different social campaigns. A family-friendly holiday film required stricter protection, while a horror title allowed for looser controls, and the platform’s built-in filters were too rigid to handle those shifting needs.

IAS implemented Social Optimization with a custom suitability profile layered over the platform’s inventory filters, allowing the advertiser to fine-tune thresholds and blocklists by campaign. The result was a 16% increase in suitable impressions and a 6% decrease in CPM, helping the brand improve performance, scale efficiently, and maintain suitability across social placements.