Case Study: Kimberly-Clark boosts sales lift and ROAS with Integral Ad Science Quality Attention

Ias Quality Attentiontm Boosts Purchase Behaviors for Key Kimberly-clark Product

Kimberly-Clark worked with Integral Ad Science (IAS) to better understand how media quality affects purchase behavior for one of its key brands. The company wanted to measure whether higher attention in advertising environments translated into stronger sales lift and return on ad spend across different campaign formats, using IAS Quality Attention™ and NCSolutions sales lift measurement.

IAS partnered with NCSolutions to run two sales effect studies for Kimberly-Clark: one using browser display only, and a second including display, video, and mobile in-app inventory. The solution showed that adding video and in-app raised average attention scores by 36%, and in Test 2, above-average attention drove 313% higher sales lift and 78% higher ROAS versus below-average attention, demonstrating that IAS Quality Attention™ can materially improve purchase outcomes.

Kimberly-Clark