Case Study: a leading entertainment company drives higher engagement and showtime lookups with Integral Ad Science

Driving High Performance for an Entertainment Brand on Social

A leading entertainment company faced the challenge of managing social media advertising for its diverse film releases. Standard platform filters were too rigid, forcing a choice between limiting reach or accepting high brand risk. To use social media as a true growth engine, they partnered with Integral Ad Science for a more dynamic solution.

Integral Ad Science implemented its Social Optimization product, allowing the company to move away from restrictive filters. This solution pre-screened for high-quality environments and optimized the supply path without sacrificing scale. The results were significant: a 6% decrease in platform CPMs, a 23% increase in engagement rates, and a 51% increase in showtime lookups, demonstrating a major performance improvement.