Case Study: a large telecommunications company achieves 3x ROI and reduced wasted social ad spend with Integral Ad Science Social Optimization

How a Telecommunications Brand Dialed Up Social Roi

A large telecommunications company faced the challenge of protecting its brand and budget on social media, where its ads were at risk of appearing next to harmful AI-generated or sensitive content. To scale their campaigns without this risk, they partnered with Integral Ad Science and implemented their Social Optimization service on a leading social media platform to gain greater control over ad placement.

Integral Ad Science provided a customized suitability profile, allowing the advertiser to set precise risk thresholds. This solution delivered a 57% reduction in suitability fail rates and generated a 3x return on investment from reduced wasted ad spend. This saving freed up more budget for quality inventory, allowing the brand to maintain massive reach with improved efficiency.