Case Study: a large U.S. retailer doubles social ROI with Integral Ad Science Social Optimization

How One Retailer Doubled Their Social Roi

A large U.S. retailer faced inconsistent brand suitability pass rates on its social media ads, causing concern over wasted budget and potential risk to its brand equity. The company partnered with Integral Ad Science and deployed its Social Optimization service to gain greater control over its ad placements and ensure its spending was driving quality connections.

By implementing Integral Ad Science's solution, the retailer proactively established custom risk thresholds to define brand suitability on its own terms. This strategy yielded significant results, including a 65% decrease in wasted spend and a doubled return on its technology investment. The optimized media quality transformed its social media channel into a reliable and scalable engine for growth.