Case Study: a large insurance company reduces wasted ad spend with Integral Ad Science

An Insurance Brand Gets Smarter About Ad Spend

A large insurance company faced the challenge of ensuring its ads for sensitive products appeared in appropriate contexts on social media. Standard content filters were either not protective enough or overly aggressive, hurting their campaign reach and return on investment. They partnered with Integral Ad Science to implement a more sophisticated approach to media quality.

Integral Ad Science provided a Social Optimization solution that used AI-driven thresholds to pre-screen content at the frame level. This strategy allowed the company to move from a defensive posture to high-performance advertising. The results were significant, including an 18% reduction in platform CPMs, achieving a cost per quote below $100, and a 38% decrease in suitability fail rates.