Case Study: OMD achieves higher conversion rates and attention with Integral Ad Science

Discover the relationship between performance, context, and Quality AttentionTM

OMD worked with Integral Ad Science (IAS) to help Nissan Italy improve campaign performance and better understand how attention, context, and conversion rates were connected across programmatic video and display campaigns. The team wanted to assess Quality AttentionTM coverage, identify the contextual segments driving the strongest attention and success rates, and improve marketing strategy to increase site visits and revenue.

Using IAS Quality AttentionTM measurement, supply path transparency, and context control, Integral Ad Science helped OMD and Nissan optimize media in-flight and identify the highest-performing audience and content segments. Nissan Italy achieved an average Quality AttentionTM score of 61.0, above the IAS auto benchmarks in Italy (55.7) and globally (55.4), while high-attention impressions drove a 175 index for conversion rate and a 75 index for cost per conversion versus low-attention impressions.

OMD