Case Study: Rosetta Stone achieves a 33% increase in deal size and higher lead conversion with InsideView

Rosetta Stone Increases Deal Size by 33%

Rosetta Stone, a provider of language-learning software for individuals, schools, governments and corporations, struggled to build a pipeline of qualified prospects because buyer personas mapped to many job titles. The sales team lacked a way to prioritize accounts and quickly identify decision makers, which led to small deals and a slow sales cycle.

By adopting InsideView’s CRM intelligence—using list building, Insights and Connections—Rosetta Stone targeted the right contacts, tailored outreach and accelerated engagement. The results: 22% higher lead-to-opportunity conversion, a 12% lift in wins and a 33% increase in average deal size.

Rosetta Stone

Charles Frydenborg

Senior Director, Corporate Sales, North America