Case Study: inVentiv Health achieves improved sales efficiency and CRM data accuracy with InsideView

inVentiv Health Breathes New Life Into Sales With InsideView

inVentiv Health, a global clinical and commercial professional services firm with 15,000 employees serving biopharmaceutical clients in 90 countries, faced a persistent sales-data problem: high contact turnover in the industry made customer and prospect records quickly become outdated, undermining CRM adoption, relationship tracking, and the ability to spot new opportunities.

inVentiv standardized on Salesforce and integrated InsideView as its official source of truth, using automated refreshes, APIs and custom rules to keep accounts and contacts current and to trigger email alerts when key contacts changed roles or companies. The result was faster, more relevant outreach, better CRM adoption and data confidence across the sales team, and new revenue signals as reps were notified of relationship moves and opportunities in real time.

inVentiv Health

Jacob Feenstra

Director of Business Development, Strategy, and Operations