Case Study: Global Facilities Services Company achieves 60% of top pipeline and a 33% conversion lift with InsideView

Global Facilities Services Leader Builds 60% of Top Pipeline with Intelligent Targeting and Boosts Conversion Rates 33%

A global facilities services leader operating across 16 core markets — and one of the world’s top five in the sector with a 45,000-strong UK & Ireland subsidiary — faced long, complex sales cycles for multi-year, multi-million-pound contracts. Their challenges included mitigating account risk, developing a highly qualified pipeline, monitoring contracts coming up for bid, and crafting differentiated value propositions to win RFPs.

They implemented InsideView’s Targeting Intelligence and social-selling program—embedding real-time news, social insights and watchlists into CRM and mobile workflows—to enable early, informed engagement and focused prospecting. The result: intelligent targeting now drives 60% of top-pipeline opportunities, conversion rates improved by 33% (from 1:4 to 1:3), and retention and customer lifetime value have increased.