Case Study: JustEnough boosts lead quality and cuts form abandonment with InsideView

For Market Intelligence, JustEnough Finds That InsideView is More Than Enough

JustEnough, a demand-management platform used by retail brands like Levi’s and Abercrombie & Fitch, needed a more accurate account and contact database as it expanded its marketing. Their existing records lacked industry and revenue detail, many contacts were stale, they struggled to reach the right decision makers, and long web forms caused high abandonment and delayed engagement.

They implemented InsideView (InsideView for Sales and InsideView Enrich) integrated with Microsoft Dynamics CRM, using Build a List and Watchlists to target VP-level contacts and automatically enrich inbound leads. The result was richer, more accurate marketing data, measurable productivity savings, more effective lead generation, and shorter web forms that reduced form abandonment and sped up follow-up.

Just Enough

Caroline Proctor

Chief Marketing Officer