Case Study: Balihoo achieves 400% ROI and cleaner, enriched data with InsideView

Balihoo Cleans Up with InsideView Sweeping Away Dirty Data On Their Way to a 400% ROI

Balihoo, a SaaS leader in hyper-local marketing automation, faced poor-quality and incomplete prospect data that left 85% of new leads missing critical information, reduced industry coverage, and forced sales to spend excessive time researching and prepping calls. They needed a data partner that could clean and enrich existing records, validate incoming leads, and integrate seamlessly with their CRM and marketing automation tools.

By adopting InsideView for a major CRM cleanup and ongoing Enrich™, Balihoo automatically filled and corrected incoming leads, improved list building and targeting, and shortened prospecting and call-prep times. The result was stronger sales engagement, more closed deals, and a 400% ROI in the first year, with enrichment now applied to the majority of new leads.

Balihoo

Amanda Cash-Crowley

Marketing Technology Manager