Case Study: Yves Rocher achieves 39% higher ROAS with Insider

Yves Rocher gets 7X more ROI in 5 months with Insider

Yves Rocher partnered with Insider to improve its online experience and make advertising spend more efficient. The beauty brand wanted to use real-time customer data to reach the most receptive audience segments, improve conversion rates, and reduce wasted spend across its digital channels.

Insider unified Yves Rocher’s customer data and used its CDP, Smart Recommender, Web Suite, and Architect to deliver personalized product recommendations, banners, gamification, and omnichannel ad journeys. The work led to a 39% increase in ROAS, a 20% increase in CVR via Smart Recommender, an 18% increase in CVR via Banner Management, a 6% increase in lead generation via gamification, and 7X ROI.

Yves Rocher

Krzysztof Bylinowski

Digital Manager