Case Study: a world-leading insurance company eliminates app update complaints with Insider mobile push notifications

World’s leading insurance company keeps customers informed of upcoming app updates with mobile push notifications

The customer, a world leading insurance company, faced the challenge of receiving complaints from users whenever its app was down for scheduled updates. To improve communication and customer satisfaction, they turned to the vendor, Insider, utilizing its mobile push notification service.

Using Insider's platform, the company sent targeted mobile push notifications to recent app users, proactively informing them of upcoming maintenance. This simple solution prevented user frustration, and as a result, the company has since received zero complaints about app updates.