Case Study: W.KRUK achieves 51% revenue per session uplift with Insider’s AI-backed cart abandonment solutions

W.KRUK increases revenue per session by 51% with AI-backed cart abandonment solutions

W.KRUK, a historical jewellery company established in 1840, wanted to reduce high cart abandonment rates as it expanded its online store. The company partnered with Insider to improve sales across its mobile and desktop web channels while creating customer experiences that reflected its offline shopping experience.

Insider used AI-backed visitor segmentation and cart recovery notifications across mobile and desktop web, including open cart reminders, exit-intent prompts, and timed push notifications. After testing, W.KRUK reported a 10.5% increase in mobile web click-through rate, a 23% increase in desktop conversion rates from cart abandonment notifications, an 11.56% increase from entrance cart recovery, and a 51% uplift in revenue per session.

W.KRUK

Bartłomiej Twardosz

E-commerce Director