Case Study: Wave Money achieves 30% more eKYC upgrades and 200K more monthly transactions with Insider

Wave Money increases eKYC upgrades by 30% with Insider

Wave Money, Myanmar's largest mobile financial services provider, faced challenges with high user drop-off rates during registration and eKYC upgrades, as well as low engagement with its promotional campaigns. To address this, they partnered with Insider to leverage its AI-driven personalization and automation tools, including App Push notifications and in-app templates, to re-engage users more effectively.

Using Insider's platform, Wave Money implemented automated and personalized App Push campaigns to recover users who dropped off during key steps. They also used in-app templates to create urgency and promote time-sensitive offers. This solution led to a 30% increase in eKYC upgrades and generated over 200,000 additional transactions per month, significantly boosting customer retention and transaction volume for the company.

Wave Money