Case Study: Virgin Megastore achieves 350% CVR increase with Insider

Virgin Megastore boosts CVR 350% with Insider

Virgin Megastore, a leading global entertainment retailer, sought to consolidate its online and offline customer data to deliver a seamless brand experience. Their challenge was to find a tech partner that could provide an actionable Customer Data Platform (CDP) to unify this disparate data for comprehensive personalization. They partnered with Insider to achieve this goal.

Insider implemented its personalization suite, including its CDP, to integrate Virgin Megastore's data sources into a single, actionable platform. This enabled highly targeted campaigns, such as personalized Web Push notifications and Social Proof messaging. The solution delivered a 350% increase in conversion rate (CVR) via Web Push and an additional 15.3% increase in CVR from Social Proof, significantly improving customer engagement and loyalty for Virgin Megastore.

Virgin Megastore