Case Study: Virgin achieves 350% CVR increase with Insider

Virgin delivers a tailored shopping experience to each visitor at scale

Virgin Megastore wanted to create a consistent brand experience across online and offline channels and needed a way to unify customer data in one place. The retailer turned to Insider and its Customer Data Platform, along with other personalization tools, to combine its data sources and better understand customer preferences.

Insider helped Virgin Megastore activate unified data for personalized messaging, web push campaigns, social proof, and onsite surveys. As a result, Virgin Megastore achieved a 350% increase in CVR, including a 15.3% increase in CVR from Social Proof, while also improving engagement and reducing bounce rates.

Virgin

Almir Smajlović

ECommerce Manager