Case Study: Traektoria increases conversion by 100% with Insider

Using urgency to drive incremental sales across a wide range of sports products

Traektoria, a specialist action-sports retailer, wanted to boost sales on around 200 high-margin, out-of-season products in its warehouse. It needed a simple way to run a 10% discount promotion across more than 200 product pages on its site, and turned to Insider for help.

Insider implemented a promotion with a countdown timer on the selected product pages to create urgency, and the discount was applied automatically at checkout without a coupon code. The campaign led to a 100% increase in conversion rate for the selected products.

Traektoria

Mariya Zelenkova

Traektoria