Case Study: Evmanya boosts conversion rates and cuts CPC traffic with Insider

Using L2P to discover high-value audiences

Evmanya, a leading online retailer founded in 2010, sells more than 100,000 products for home living. The company was spending a large part of its marketing budget on AdWords campaigns without seeing a strong return, and needed to lower its cost-per-click costs. It turned to Insider and its L2P (Likelihood to Purchase) scoring tool to better understand visitor behavior.

Using Insider’s L2P scoring, Evmanya analyzed the behavior of past buyers, identified new visitors with similar patterns, and targeted those high-potential users with ads. The approach led to a 53% decrease in CPC traffic, a 203% conversion rate uplift in paid search, a 194% conversion rate uplift in AdWords dynamic targeting, and a 14x conversion rate uplift in generic paid search.

Evmanya

Sevki Argalioglu

Growth Hacker