Case Study: U.S. Polo Assn. achieves 135.03% higher ROAS with Insider

U.S. Polo Assn. Increased Return On Ad Spend by 135% without increasing their advertising budget

U.S. Polo Assn., the official brand of the United States Polo Association, wanted to improve eCommerce conversion rates from Google Ads traffic without increasing advertising spend. The company was looking for a more effective way to use its existing digital marketing budget as CPCs rose and customer acquisition became more expensive.

Working with Insider, U.S. Polo Assn. used Insider’s Predictive Ad Audiences and Likelihood to Purchase Algorithm to target users most likely to convert through Google Ads. After monitoring the search campaigns, U.S. Polo Assn. reported a 311.11% increase in conversion rate, a 135.03% increase in ROAS, and a 58.58% decrease in Customer Acquisition Cost.

U.S. Polo Assn.

Tuba Hamzaoglu

Digital Marketing and Social Media Manager