Case Study: United Colors of Benetton achieves 7x higher conversions and 9x more new user sign-ups with Insider

United Colors of Benetton increases new user acquisition by 9X

United Colors of Benetton, a global fashion retailer, wanted to reduce cart abandonment and improve low new user sign-up rates without relying too heavily on discounts. The company worked with Insider and its AI-powered journey orchestration product, Architect, to create more individualized customer journeys across the buying cycle.

Using Insider’s web push and automation flows, Benetton built a three-stage cart recovery journey and a separate journey for new users who had not completed a transaction in the first 7 days. The company achieved a 4.8% conversion rate for cart abandonment, 7x above the industry average for the channel, and a 5.7% new user sign-up rate, 9.6x above the average website sign-up rate.

United Colors of Benetton

Emirhan Emre

ECommerce Manager