Case Study: United Colors of Benetton achieves 7X conversions and 10X new users with Insider

United Colors of Benetton boosts conversions 7X with Insider

United Colors of Benetton, an Italian fashion brand, faced challenges with high cart abandonment rates and a low rate of new user sign-ups. To address these issues and grow revenue, they partnered with the vendor Insider and utilized its AI-powered customer journey orchestration tool, Architect.

Insider implemented a personalized Web Push notification strategy using the Architect tool. This solution delivered targeted, multi-stage messages to users, which resulted in a 4.8% conversion rate (7x higher than the industry average) and a 5.7% new user sign-up rate (10x higher than the industry average), significantly increasing Benetton's incremental revenue.

United Colors of Benetton