Case Study: OTTO achieves higher conversion and subscription rates with Insider web push

Understanding the true impact of web push opt-in screen On customer experience & site performance

OTTO, an European eCommerce store selling clothing, home furnishings, and electronics, was concerned that adding an opt-in screen to its website would cause visitors to drop off. To test the impact, the company worked with Insider and ran an A/B test while exploring a new offsite communication channel.

Insider’s growth team helped OTTO test custom opt-in screens and automated web push notifications. After a month, OTTO saw no change in user behavior from the opt-in screen, a conversion rate uplift of 0.5% to 1% in the variation group, and a 5% improvement in conversions from automated web push notifications, while also reducing cart abandonment. OTTO later reported a subscription rate 2x higher than industry benchmarks.

Otto

Renate Pijls

Senior CRM Coordinator