Case Study: Newsweek increases user engagement and reduces bounce rate with Insider

Turning Visitors into Subscribers and Increasing Reader Loyalty

Newsweek, specifically its Polish edition Newsweek Polska, worked with Insider to increase visitor engagement on its digital publishing site. The publication wanted to keep readers on the site longer, reduce bounce rates, and support both ad and subscription revenue.

Insider provided urgency messaging for subscription offers, automated content recommendations, and web push notifications to bring readers back and keep them clicking. The result was a 40% uplift in user engagement, measured by pageviews and time spent on site, and a 23% reduction in bounce rate. Insider also became one of Newsweek’s top five traffic acquisition platforms.

Newsweek

Marta Ogórkiewicz

Product Manager