Case Study: a leading high-street bank boosts student loan engagement with Insider

Timing is everything – using behavioral data to send push notifications at the optimal time for success

A leading high-street bank and financial services organization wanted to increase engagement with its mobile app to drive more student loan applications. The challenge was to ensure that its promotional messages were seen and acted upon, requiring perfect timing to reach users when they were most active. To address this, they turned to the vendor, Insider, and its digital experience platform to leverage user behavioral data.

Using Insider, the company analyzed user behavior to determine the optimal time to send a push notification to each individual user. They targeted recent app users and sent the notification at their peak engagement time. This strategy, powered by Insider's platform, was highly successful, resulting in an impressive campaign click-through rate of 8.97%.