Case Study: The Gioi Di Dong achieves 17% higher revenue per session with Insider

The Gioi Di Dong increases revenue per session by 17% with Insider

The Gioi Di Dong, a leading Vietnamese electronics retailer, faced a challenge with its mobile eCommerce site. The high number of promotions and sales packages was cluttering product pages, overwhelming users, and hindering their journey, which harmed conversions. To deliver more personalized and enticing experiences, they collaborated with vendor Insider to experiment with different page layouts and call-to-action designs.

Using Insider's segmentation technology, The Gioi Di Dong implemented a split test with four different mobile product page variations. These options tested shortening the page length and repositioning the call to action for greater noticeability. This solution from Insider led to a significant measurable impact, increasing revenue per session by 17%.

The Gioi Di Dong