Case Study: The First Group boosts guide downloads with Insider

Testing messaging and boosting leads using a powerful combination of A/B testing and notifications

The First Group, Dubai’s leading developer of landmark properties, wanted a simple way to encourage visitors to download its Dubai Holiday Investment Report and turn site traffic into leads. It used Insider to target visitors who had not taken action for 15 seconds and to test which messages would best prompt engagement.

With Insider, The First Group showed indecisive visitors a notification suggesting they download the guide and ran an A/B test with five different messages. The company saw a significant increase in conversion rate for visitors who viewed the notification, which led to more guide downloads and gave The First Group better insight into which messaging resonated most with its audience.

The First Group

Joe Ruby

Vice President Direct Marketing