Case Study: Somethinc achieves 95% chatbot automation with Insider One

Somethinc reaches 95% chatbot automation with Insider

Somethinc, one of Indonesia's fastest-growing beauty brands, faced a significant challenge. Their lean CRM team was managing multiple brands on a platform with no local support, which forced them to manually build chatbot flows and created fragmented customer journeys on WhatsApp and email. Without a unified customer data platform (CDP), their data was siloed, making personalization and efficient scaling across their brand portfolio nearly impossible.

By switching to Insider, Somethinc implemented the Insider One platform to unify its chatbot, WhatsApp, and email marketing. With hands-on local support and a unified CDP, the team could orchestrate multi-brand journeys and launch targeted campaigns. This solution led to a 95% chatbot automation rate, WhatsApp campaigns with open rates of up to 90%, and a 50% average email open rate, allowing their lean team to drive significant improvements in engagement and revenue without increasing headcount.

Somethinc