Case Study: Star-Typ-Sport achieves a 9% uplift in registrations with Insider

Smoothing the path to registration for valuable first-time visitors

Star-Typ Sport (STS), Poland's largest betting company, faced the challenge of standing out in a highly competitive online betting market. Their goal was to increase new player registrations by making their sign-up bonus more compelling and accessible to first-time visitors. They partnered with vendor Insider to address this.

Insider implemented a solution that involved creating a simplified, three-step registration form to reduce friction. They then used their platform to identify first-time visitors and serve them a prominent banner that directed them straight to the new form. This streamlined approach resulted in a statistically significant 9% uplift in registrations for STS.

Star-Typ-Sport

Łukasz Świerk

Head of Customer Service