Case Study: Slazenger achieves 49X ROI with Insider's omnichannel marketing solution

Slazenger drives 49X ROI in 8 weeks with Insider

Slazenger, a well-established sports brand, sought to enhance customer engagement and maximize ROI from its marketing technology. They faced challenges with cart abandonment and effectively reaching price-sensitive browsers. To address this, they partnered with Insider to leverage their omnichannel marketing solution, including the Architect tool and Insider One AI.

Insider implemented a cross-channel strategy using personalized cart recovery messages and targeted price drop notifications. This solution, powered by Insider's AI tools, recovered 40% of abandoned revenue in a single campaign and delivered a 49x ROI within just eight weeks. Insider also helped Slazenger achieve a 700% increase in customer acquisition and significant productivity gains for their marketing team.

Slazenger