Case Study: SELSEY boosts conversions by 8% with Insider

Selsey boosts conversions by 8% with AI segmentation

SELSEY, a growing eCommerce company operating in 4 countries and 4 online stores, worked with Insider to improve conversion rates across a mobile-heavy audience, with 80% of traffic coming from mobile devices. Its main KPI was conversion, and it needed a better way to engage shoppers, especially on smartphones.

Using Insider’s mobile suite, persona-tech, segmentation, journey orchestration, and AI-powered Smart Recommender, SELSEY personalized experiences for discount seekers and retargeted cart abandoners. The results included a 10% uplift in Conversion Rate, a 9.52% CTR and 4.15% uplift in Conversion Rate from the cart recovery flow, and a 25.72% shorter path to purchase; Smart Recommender campaigns accounted for 13.3% of total revenue.

SELSEY

Marta Ogórkiewicz

Head of Marketing and Digital Products