Case Study: Samsung achieves a 24% increase in cart recovery with Insider’s Web Conversion Suite and Web Push

Samsung boosts cart recovery by 24% with Insider

Samsung sought to expand its digital presence and improve its cart recovery rate, looking for a personalization tool and a new channel in web push notifications. They partnered with the vendor Insider for its Web Conversion Suite and Web Push products, attracted by Insider's unique capabilities, local support, and quick setup that would allow their team to execute with limited resources.

Insider implemented a solution using advanced segmentation, web push notifications for browser abandonment, and social proof strategies to create urgency and trust. This personalized approach allowed Samsung to reach the correct audience with agile campaigns. As a result, working with Insider led to a 24% increase in cart recovery, a 4% conversion rate from web push on browser abandonment, and a 36% year-over-year increase in add-to-cart rate.

Samsung