Case Study: Sports News App achieves higher mobile engagement with Insider rich push notifications

Rich Push Notifications to Further Engage Sports News App Users

The customer, a sports news app for a well-known TV channel, struggled with low daily user engagement outside of major game days and found that users were ignoring their standard push notifications. To address this challenge, they partnered with the vendor, Insider, to implement its rich push notification technology.

Using Insider's platform, the app segmented its users and delivered visually engaging content, including images and videos, directly within push notifications. This solution from Insider resulted in a massive uplift in conversion rates, achieving a 276% increase on iOS and a 112% increase on Android, successfully re-engaging their user base.