Case Study: REV Media Group boosts content engagement with Insider

REV Media Group boosts session duration by 22.3% with Insider

REV Media Group, a leading digital publisher in Malaysia, was seeking a platform to optimize content and user experiences to increase engagement and ad revenue. They partnered with Insider to leverage its personalization and customer experience capabilities to address challenges like high user drop-off rates and low pages per session.

Insider implemented tailored solutions including a customized reading progress bar and making homepage section headers clickable. These changes provided users with greater transparency and easier navigation. The results were significant, including a 22.3% uplift in average session duration from the progress bar and up to a 168% increase in pages per session on desktop from the clickable headers. Insider's solutions successfully helped REV Media Group keep users engaged with their content for longer.

REV Media Group